What's in store for the future of shopping? How should big data and AI be balanced with human-centered insights and strategies? What are the potential advantages and pitfalls for brands, retailers, and marketers?
I had the great fortune of discussing these very issues with Eric Bogart, VP of Advanced Analytics at Mosaic North America, Melissa Gonzalez, CEO of The Lionesque Group, and our fetching moderator, Jesse Lipscombe, for Mosaic North America's latest OneEighty panel discussion.
It was a fun and enlightening conversation. You can check it out here.