HOW CAN I HELP YOU?

My mission is to help companies gain a competitive edge by applying real-world psychology and practical retail expertise.

ENGAGED CUSTOMER DRIVE SALES.

Engaged customers feel a connection to your brand.

They feel understood, valued, and appreciated. They are more likely to choose you first and share their enthusiasm with others, increasing awareness, traffic, spending, and loyalty. 

 

Creating engaged customers means building trust by demonstrating your brand's commitment with every customer experience, from marketing to  merchandising, promotions, and retail design. 

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Customer engagement is the ability to attract customers, hold their attention, and motivate them to buy through relevant and compelling communications, interactions, and experiences.

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ENGAGE YOUR CUSTOMERS, GROW YOUR BUSINESS.

ENGAGEMENTS

 

ASSESS + ADVISE

Your business is unique, and so are your customers. 

I don't prescribe strategy. I will first listen and then, collaborate with you to understand your business so that, together, we can arrive at customer engagement strategies that are right for your needs and challenges. We are partners, working together to attract customers and keep them coming back for more.

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Let's Take the First Step! 

Gray's Furniture & Boutique

THE FIRST-STEP ASSESSMENT

New clients begin by working with me to build a Buycology Action Plan.

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Together, we'll clarify and prioritize business challenges, align on primary objectives, and create the plan for successful customer engagement.

This initial assessment includes an online survey, followed by a structured interview to dig deeper into your needs, opportunities, and aspirations. 

The Buycologist Action Plan

Our recommended approach to moving your business forward includes 

  • Summary Assessment: strengths, challenges, needs, and opportunities for building customer engagemen

  • Strategic Sparks: thought-starter ideas based on your specific needs

  • Next Steps: for creating highly engaged customer relationships

The Buycologist Action Plan will serve as our strategic plan for working together, or it can be a helpful stand-alone guide if you decide not to move forward with me. The choice is yours. 

CONSULTING + COACHING

Together, we'll take your business to the next level.  

Let's Get Engaged! 

Strategic customer engagement lies at the heart of successful retailing, and that is why it is the foundation of my work.

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The better you understand how your shopper thinks, the more effective your marketing and merchandising will be. That translates to improved return on investment, and increased sales.  

LET'S CHAT

ENGAGEMENT ENGINEERING

Engagement Engineering is a strategic brand and marketing process to build magnetic relationships with both new and returning customers. It helps you build strong, mutually beneficial connections that will grow sales and take your business to the next level. 

You will define what your business is about, how you will engage and win with your key customers, and what obstacles you'll overcome to get there. And we'll collaborate every step of the way to ensure you achieve the results you're looking for. 

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UNLOCK YOUR BUSINESS POTENTIAL

I offer a range of additional consulting options, including

  • Brand building and refinement

  • Strategy design and alignment 

  • Communication strategy

  • Merchandising optimization

  • Customer profiling

  • Innovation and brainstorming

  • Training: customer engagement, strategic thinking, best practices, influencing behavior, and many other topics

Let's connect and find a solution that works for your business. 

 

BEHAVIOR BUILDING

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Influence customers at key moments in their path to purchase. 

Behavior Building is a strategic approach to designing compelling  retail experiences that attract, engage, and motivate your customers to buy. It helps you increase the effectiveness of your in-store marketing, merchandising, displays, and messaging to inspire and encourage purchase behavior. 

With a step-by-step process,  I will help you see through the eyes of your shoppers to understand their needs, uncover obstacles to a successful trip, and build strategies for earning their purchase behavior and growing your business.

CUSTOM SOLUTIONS

Not seeing exactly what you need?

No problem!

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I do weird stuff all the time.

Over the years, I have had the pleasure to work with a large number of diverse clients, across industries, to help build strategic solutions and breakthrough innovation. 

Let's talk and see if I can help build your business. 

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WORKSHOPS + WEBINARS

Learn from decades of hands-on experience,

upgrade your strategic know-how, foster innovation,

improve consumer engagement,

and have fun, too!

Put on your shopper glasses.

Do these books make me look smarter? 

I will take the time to understand your unique challenges and goals before designing a curriculum specifically tailored to your business needs.

 

The Buycologist workshops and webinars are built on a foundation of real-world psychology, retail experience, and human-centered strategies.

 

I will help you

  • Understand the underlying factors that drive your customers' shopping preferences, decisions, and behavior

  • Create strategies for differentiating your brand, attracting target customers, and delivering compelling customer experiences at key moments in their path to purchase 

  • Improve emotional engagement with customers to build the trust and affinity that makes you a preferred choice

  • Generate effective and actionable ideas for solving business challenges and creating new opportunities for growth.

 

THE SUREST WAY TO GET WHAT YOU WANT

IS TO HELP YOUR CUSTOMERS GET WHAT THEY WANT.

HOW WELL DO YOU KNOW WHAT THEY WANT? 

 

— Dr. Chris Gray, The Buycologist

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