Reignite Shopper Spending

Practical psychology to get your business back on track (and keep it there). 

If 2020 taught us anything, it was just how unpredictable the future can be and how rapidly consumer behavior can shift. 

In this program, I will inspire you to look beneath the surface of ever-changing shopping behavior to see the underlying factors that can empower you to shape and influence it. I will challenge you to think differently about how to attract, engage, and motivate shoppers to buy. And I will share insights, stories, and examples from 20 years’ experience as a pioneering shopper psychologist to help you meet today’s challenges, as well as those that surely lie in the future.

Together, we'll explore core aspects of shopper psychology, as well as approaches to building customer relationships that can sustain your business through good times and well, not so good. 

Harnessing the Power of Observation

Super-charge your business by seeing what others miss.

The ability to stand out to shoppers is a huge strategic advantage for any brand. But, differentiating your brand in today's crowded marketplace can be a very difficult challenge. So, what can savvy brands do to separate themselves in the minds of shoppers? How can they establish themselves as uniquely appealing, memorable, helpful, or irresistible to their ideal customers?


Whether your organization is just beginning to develop customer insights or is well-established in data-driven strategy, the power of keen observation can give you a compelling competitive edge in the marketplace by growing empathy, strengthening customer relationships, and fueling successful innovation. In this fun and interactive program, I will show you how.

Available as

  • Keynote (in-person or virtual)

  • Half-day workshop (in-person or virtual)

  • Part of ongoing training program


Behavior Building

Steps to Shaping Shopper Behavior 

Tell customers more about you. Add a few words and a stunning pic to grab their attention and get them to click.

This space is ideal for writing a detailed description of your business and the types of services that you provide. Talk about your team and your areas of expertise.