Shopper Psychology, Consumer Behavior, & Retail Nerdiness

Updated: Sep 15, 2020

Why is it so important for brands and retailers to create positive customer experiences? What can brands and retailers do to build resilient relationships with their customers, even in the midst of a global crisis? How can small brands find opportunities to thrive and grow?

I had opportunity to discuss these topics with Josh Yentob of Appear Here, the world's leading marketplace for retail space; Drew Stadler, Head of Happiness at Bombas; and Julie Anderson, Former Head of Global Community for Lululemon and AWAY. In this informative session, we share perspectives and ideas on authenticity and brand values, customer engagement and communication, internal team support, and the strengths small brands can lean into.

I really enjoyed this session and the insights shared by my fellow panelists. I hope you do too. Check out the summary and video here.

Updated: Sep 15, 2020

I recently had the good fortune to discuss one of my favorite topics with Pam Danziger, Senior Contributor to Forbes. Here is an excerpt from her insightful write-up on the importance of understanding consumer psychology in a quickly changing retail environment.

“Context shapes how we perceive the environment, the conclusions we draw from it, and the emotional responses we have to it,” says Buycology’s Gray.
“Motivations remain the same over time, but the means consumers use to satisfy those motivations can change. By understanding those underlying motivations, retailers have the ability to provide new options to shoppers that meet those needs,” he continues, pointing to the rapid adoption of buy-online-pickup-in-store as an example of that.

You can read the rest of the article here.

Updated: Sep 15, 2020

Not a bad setup for my panel discussion with Appear Here for "A Masterclass in Customer Experience." More to come soon!