Updated: Sep 15, 2020
Why is it so important for brands and retailers to create positive customer experiences? What can brands and retailers do to build resilient relationships with their customers, even in the midst of a global crisis? How can small brands find opportunities to thrive and grow?
I had opportunity to discuss these topics with Josh Yentob of Appear Here, the world's leading marketplace for retail space; Drew Stadler, Head of Happiness at Bombas; and Julie Anderson, Former Head of Global Community for Lululemon and AWAY. In this informative session, we share perspectives and ideas on authenticity and brand values, customer engagement and communication, internal team support, and the strengths small brands can lean into.
I really enjoyed this session and the insights shared by my fellow panelists. I hope you do too. Check out the summary and video here.