THE BUYCOLOGIST BLOG

Shopper Psychology, Consumer Behavior, & Retail Nerdiness

I had the opportunity to speak to Mark Rivera about bringing shoppers back to downtown Chicago. You can watch the news segment HERE.

"What we know is that shopping fulfills much deeper needs for people than just acquiring stuff," said Dr. Chris Gray, Founder & Lead Behaviorist at retail consulting organization, Buycology. "There are emotional benefits people seek when they go shopping. Things like connecting with other people, adventure and discovery."


What's in store for the future of shopping? How should big data and AI be balanced with human-centered insights and strategies? What are the potential advantages and pitfalls for brands, retailers, and marketers?


I had the great fortune of discussing these very issues with Eric Bogart, VP of Advanced Analytics at Mosaic North America, Melissa Gonzalez, CEO of The Lionesque Group, and our fetching moderator, Jesse Lipscombe, for Mosaic North America's latest OneEighty panel discussion.


It was a fun and enlightening conversation. You can check it out here.

I read a lot. Here are links to a few of the most thought-provoking articles, studies, posts, and books I've recently come across. Some are new; some are older; all have had an impact on me. I hope you enjoy and feel free to comment.

The Future of Behavioral Insights Demands Human-Centered Design

By Michael Hallsworth and Elspeth Kirkman, behavioralscientist.org


The Great Experiment

The Pandemic is Tragic. It's also an Incredible Chance to Study Human Behavior

By Emily Anthes, Washington Post (subscription required)


How to Deliver Stand-Out Customer Experience

AppearHere.us

(A shameless plug, but I really enjoyed participating in this panel discussion.)


The Impact of COVID-19 on our Future Vanity? Well-Being Will Trump How We Look.

By Elizabeth Wellington, The Philadelphia Inquirer


How to (Actually) Change Someone’s Mind

By Laura Huang and Ryan Yu, Harvard Business Review