Psychology that works to

ATTRACT CUSTOMERS,
MOTIVATE THEM TO BUY,
& KEEP THEM COMING BACK.

DR. CHRIS GRAY

Speaker + Trainer + Facilitator

I help companies gain a competitive edge by applying real-world psychology and practical retail expertise. 

Large or small, new or established, retailer, brand, product, or service — I am committed to helping your business attract more shoppers, convert them to buyers, and keep them coming back.
The better you understand how your customers think,
the more effectively you will engage with them,
and the more you will sell.

As The Buycologist, I'm here to help. 

"AN INSIGHT IS ONLY VALUABLE IF IT CAN BE APPLIED TO THE REAL WORLD." 

— Dr. Chris Gray, The Buycologist

FEATURED IN

You are the expert in your own business; I'm an expert in shopper behavior When we put our heads together, we can tackle some of your biggest challenges. That's why I am committed to understanding your specific needs. I offer a range of options to help you engage more effectively with your most valuable customers. 

Let's put our heads together to find a solution for you!   

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CONNECT
 

THE POWER OF COLLABORATION

 
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Make your next event engaging and thought-provoking, whether virtual or in-person. Customized and interactive presentations designed to help you apply shopper psychology to elevate customer engagement and influence purchase behavior.

Upgrade your strategic know-how, foster innovation, improve consumer engagement, and have fun, too. I  use real-world psychology, thought-provoking discussion, and creative problem solving to provide actionable insights and next steps.

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Unlock your business's potential with guidance from a seasoned expert in applying practical psychology to help you elevate your retail strategy, branding, marketing, and merchandising.

 
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CUSTOMER BEHAVIOR IS ALWAYS A MEANS TO AN EMOTIONAL END.

BY IDENTIFYING THE EMOTIONAL RESULT CUSTOMERS ARE LOOKING FOR, BRANDS CAN BETTER UNDERSTAND, ANTICIPATE, AND INFLUENCE PURCHASE BEHAVIOR.   — Dr. Chris Gray, The Buycologist 

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